Our Story

Beyond the Brush

Welcome to Audelia’s Collection! We're more than just a makeup company; we're a celebration of self-expression, creativity, and the confidence that comes from feeling truly beautiful in your own skin.

The Spark That Started It All

We believe that makeup isn't a mask—it's a tool. A tool for telling your story, for experimenting with your look, and for highlighting the unique features you already love. But we also believe in the power of the ritual.

Our founders, started Audelia’s Collection with a simple mission: to create high-quality, innovative, and accessible beauty products for everyone. Frustrated by the lack of genuinely inclusive shades, ethical sourcing, and honest pricing in the industry, they set out to build a brand that was different.

At the heart of Audelia's Collection are four core values that guide everything we do:

 * 1. Innovation & Quality: We're obsessed with ingredients, pigment payoff, and wear time. We work tirelessly with leading chemists to develop clean, high-performance formulas that last from your morning coffee to your late-night touch-up.
 * 2. Radical Inclusivity: Beauty knows no bounds, and neither should our product line. We are committed to offering extensive shade ranges that honor all skin tones, colors, and undertones. You belong here.
 * 3. Ethical Beauty: We're proud to be 100% cruelty-free and committed to sustainable practices. From our ethically sourced ingredients to our thoughtful packaging, we strive to make choices that are better for you and better for the planet.
 * 4. The Ritual of Self-Care: We see the time you spend on your routine as a valuable act of self-love. Whether you're blending an eyeshadow or applying a calming overnight mask, our products are designed to make you feel centered, pampered, and prepared to take on the day—or wind down from it. Beauty is wellness.

Join Our Community

We see you—the artists, the professionals, the beginners, the minimalists, and the maximalists. Your creativity inspires us every day.
We're building a supportive space where you can share your looks, learn new techniques, and find your next favorite product. Thank you for being a part of the Audelia’s Collection family.
Ready to create and care for yourself? Explore our best sellers and start your next look today!